Shanghai Xingtiandi La Mer Counter
Experiential Concepting | Visual Merchandising Design | 3D Modeling and Technical Drafting
Concept
The Shanghai Xintiandi La Mer counter served as a regional implementation of newly introduced global visual merchandising standards. Working alongside global and regional partners, the project translated the brand's evolving retail vision into a physical environment tailored to the local market. The design process balanced brand consistency, customer experience, and practical execution requirements, resulting in a premium retail destination that aligned with La Mer's global identity.
Experiential Concepting
Developed spatial and storytelling concepts that translated La Mer's luxury brand identity into an immersive retail experience while aligning with global design objectives and local market requirements.
Visual Merchandising Display Design
Designed and adapted product display solutions that elevated product presentation, reinforced brand messaging, and supported customer engagement within the retail environment.
3D Modeling and Technical Drafting
Developed detailed 3D models and comprehensive technical drawing packages to refine design solutions, communicate specifications, and support fabrication and implementation.
