Macy’s Herald Square La Mer Counter
Experiential Concepting | Visual Merchandising Design | 3D Modeling and Technical Drafting
Concept
The Bobbi Brown counter at Macy’s Herald Square was developed with bespoke visual merchandising designs informed by global standards. The scope included concepting and designing custom VM elements, and coordinating with a production partner to deliver the build within a one-month timeline.
Experiential Concepting
Developed bespoke visual merchandising concepts that elevated the Bobbi Brown brand experience while responding to the unique retail context of Macy's Herald Square.
Visual Merchandising Display Design
Designed custom visual merchandising elements informed by global brand standards and tailored to the specific needs of the space.
3D Modeling and Technical Drafting
Created detailed 3D models and produced technical documentation and collaborated with production partners to support fabrication and installation.
