La Mer Prototypes

\Visual Merchandising Design | 3D Modeling and Technical Drafting | Vendor Collaboration
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Concept

Developed to validate the next generation of La Mer's global visual merchandising units, these prototypes were produced in close collaboration with fabrication partners to ensure the highest standards of materiality, craftsmanship, and construction. The project focused on translating design intent into production-ready prototypes that accurately represented the final retail experience, supporting global rollout and regional implementation.

Visual Merchandising Design

Refined and validated visual merchandising units to ensure design intent, functionality, and brand standards were successfully translated into physical prototypes.

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LM_2025_MACYS_34_MOISTURE_DISTORTION_MOISTURE_UNIT_LARGE_PERSPECTIVE FRONT 15 LARGE
3D Modeling and Technical Drafting

Produced detailed 3D models and manufacturing documentation to communicate specifications, support prototype development, and guide production.

Visual Merchandising Design

Partnered closely with fabrication vendors throughout prototype development, reviewing materials, construction methods, and finishes while overseeing production and installation to ensure quality and design accuracy.

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La Mer Prototypes

See all the prototypes that I designed and produced!

Essential Unit
A visual merchandising unit designed to highlight La Mer's best-selling skincare collection, with Crème de la Mer positioned at the center as the iconic hero product. Integrated graphic panels and premium display elements reinforce key product stories while creating a flexible, elevated retail presentation.
Essentials Unit Rendering
Essentials Unit Prototype
Genaissance De La Mer Unit
Created as a dedicated destination for the Genaissance de La Mer collection, this visual merchandising unit features the complete product line alongside educational storytelling focused on Crystal Miracle Broth™, the collection's signature ingredient. An integrated tray provides flexibility to showcase new product launches while maintaining a premium retail presentation.
Genaissance De La Mer Unit Render
Genaissance De La Mer Unit Prototype
Launch Unit
Designed to introduce new product launches, this visual merchandising unit creates a high-impact campaign destination through elevated product presentation and integrated storytelling. The modular design features a distinctive campaign backer, a removable wedge display to elevate the hero product, and a sidecar graphic holder that communicates key product benefits while providing flexibility for future launch campaigns.
Launch Unit Render
Launch Unit Prototype
Full Line Tester Unit
Created to present La Mer's complete skincare assortment, this visual merchandising unit organizes products into dedicated category trays that simplify navigation and product discovery. The Moisture family serves as the central hero destination, while the modular tray system provides flexibility to swap categories and accommodate future assortment updates.
Full Line Tester Unit Render
Full Line Tester Unit Prototype
Moisture Unit
Developed as the hero destination for La Mer's Moisture family, this visual merchandising unit presents the collection's best-selling moisturizers through elevated product presentation and integrated digital storytelling. An angled media tray showcases moisture campaign videos, creating a dynamic focal point that reinforces category messaging and encourages product exploration.
Moisture Unit Rendering
Moisture Unit Prototype
Ribbon Caddy
A purpose-built ribbon organization system designed for backwall gift wrapping, providing easy access to materials while maintaining an elevated and organized presentation.
Ribbon Caddy Render
Ribbon Caddy Prototype
Personalization Kit
A portable personalization station that can be brought anywhere in the store, allowing clients to explore custom gifting options such as charms, ribbons, and handwritten note cards during the consultation process.
Personalization Kit Render
Personalization Kit Prototype

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