La Mer Brand Story Props
Visual Merchandising Design | 3D Modeling and Technical Drafting
Concept
Developed as a modular VM styling system, these brand story props bring La Mer's iconic origin story to life in-store. Inspired by the journey from the ocean and giant sea kelp to Miracle Broth™ and Crème de la Mer, the props combine sculptural forms with integrated graphic frames to communicate product claims, ingredient stories, and key brand messaging. Designed to enrich the retail environment, the system creates an engaging storytelling experience while supporting flexible stylings.
Visual Merchandising Design
Developed a modular storytelling system that integrated sculptural elements, product messaging, and merchandising principles to enhance shelf-level brand communication.
3D Modeling and Technical Drafting
Created detailed 3D models and production-ready technical documentation to develop, prototype, and manufacture the modular display system.
Brand Story Prop System
See all the elements that make up the Brand Story Prop System!
Giant Sea Kelp Prop
Miracle Broth Props
Creme Display Prop
4 Part Frame Prop - Swappable Creme Display
In-situ Examples
