Saks Lunar New Year 2023 Windows
Window Display Design | Window Production and Installation
Concept
Created for Saks Fifth Avenue's Lunar New Year holiday campaign, these window displays were on view from January 12 to January 29. Leading both the design and production of the project, I oversaw concept development, fabrication, and installation, bringing the festive narrative to life through custom red rabbit sculptures and vinyl treatments across the iconic Fifth Avenue windows.
Window Display Design
Led the creative development and design of Lunar New Year window displays, celebrating the Year of the Rabbit through custom sculptural elements, graphics, and storytelling.
3D Modeling and Technical Drafting
Directed the production and installation of the window displays, managing fabrication and execution to ensure the creative vision was realized with precision and craftsmanship.
