La Mer Full Line Tester Unit

Visual Merchandising Design | Industrial Design | 3D Modeling and Technical Drafting

Concept

Developed as the next evolution of La Mer's Full Line Tester Unit, this modular visual merchandising display was designed to showcase core and flexible product assortments while highlighting hero products through an elevated retail presentation. The unit incorporates interchangeable graphic panels for product messaging and copy claims, allowing for adaptability across global marketing updates and regional needs. The project spanned concept development, design evolution, guideline creation, technical documentation, and prototype development to support global implementation.

Visual Merchandising Design

Developed a modular visual merchandising unit that elevated product presentation, accommodated evolving assortments, and integrated flexible graphic messaging while maintaining La Mer's current VM unit evolution.

LM_2024_FLTU_STANDARD_TABLE_FLTU RECESSED BASE ON STANDARD TABLE_2024 BSW 3 PANEL PERSPECTIVE VIEW 2

Industrial Design

Led the design development of the tester unit from concept through prototyping, balancing aesthetics, functionality, manufacturability, and modularity to support long-term retail use.

3D Modeling and Technical Drafting

Created detailed 3D models, technical drawings, and design guidelines to communicate specifications and support prototype development and manufacturing.

LM_2024_FLTU_STANDARD_TABLE_FLTU RECESSED BASE_FLTU ISOMETRIC VIEW

From Concept to Implementation

See how this project progressed from Concept to Global Release!

01. Research & Discovery

Reviewed the project brief, analyzed the previous generation of the Full Line Tester Unit, and benchmarked competitor displays to identify opportunities for innovation, modularity, and improved product storytelling.

02. Concept Development

Generated multiple design directions that evolved the existing fixture while incorporating current global retail standards, improved product hierarchy, and flexible merchandising solutions.

03. Design Development

Refined the selected concept into a production-ready design, resolving form, functionality, modular components, graphic integration, and user interaction.

04. Global Design Guidelines

Developed comprehensive design guidelines that established standards for fixture usage, merchandising, graphic applications, and implementation across global markets.

05. Technical Documentation

Produced detailed 3D models and manufacturing drawings that communicated specifications, materials, dimensions, and assembly requirements for production partners.

06. Prototype Development

Worked with fabrication partners to develop and evaluate prototypes, refining the design through testing to ensure manufacturability, durability, and functionality.

07. Global Rollout & Regional Implementation

Partnered with regional teams to adapt the design for local market requirements, supporting production, implementation, and consistent execution across global retail environments.

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